{"version": "1.0", "type": "video", "provider_name": "uStudio", "provider_url": "https://ustudio.com", "title": "Y3CJ0CH_Headlines Panel - Subclip", "description": "Why do most headlines suck?\n----\nA good headline can drive readership. A bad headline repels readers. Bad headlines are boring. They have no sizzle. They don\u2019t sell the story. They are full of jargon and acronyms. They give readers no reason to open a magazine or click on an email or online link. \n\nThree experts who know what makes a headline connect with readers share many essential tips on this important communication element. Mark Ragan is CEO of Ragan Communications, Andrew Lennie is senior producer at WGN-TV in Chicago, and Jim Ylisela is president of Duff Media Partners.\n\nThis video clip is taken from Ragan\u2019s new distance-learning portal. The site contains more than hundreds of hours of case studies, video presentations, and interactive courses. For membership information, please click here: http://ragantraining.com/read-more?trk=YOUTUBEN", "width": 1920, "height": 1080, "thumbnail_url": "https://poster-images.ustudio.com/Iq5OZOJPF8E7.jpg", "thumbnail_width": 1920, "thumbnail_height": 1080, "html": "<iframe src=\"https://embed.ustudio.com/embed/DQdq1gypqMuz/UZEV3BDv4hLg\" width=\"1920\" height=\"1080\" frameborder=\"0\" scrolling=\"no\" allowFullScreen=\"true\" webkitAllowFullScreen=\"true\" mozAllowFullScreen=\"true\"><\/iframe>\n", "ustudio_embed_url": "https://embed.ustudio.com/embed/DQdq1gypqMuz/UZEV3BDv4hLg"}