{"version": "1.0", "type": "video", "provider_name": "uStudio", "provider_url": "https://ustudio.com", "title": "Tone: The Viewer's Subtle Guide", "description": "Video storytelling is a form of message delivery -- a way to get the viewer to care about a concept, pick up on key message takeaways and if done well... remember them.\n\nThe perception of what is said can easily change based upon how someone says it... and that is where tone comes into play.\n\nGlenn Zimmerman, President of Mad Bear Productions (madbearproductions.com), talks about the subtleties of tone and how to use tone to help guide a viewer through the storyline.\n\nGlenn learned these skills from his years as a television news reporter (last at WNBC in New York).\n\nPlease sign up for the Mad Bear Experience (our newsletter) by clicking here:\n\nmadbearproductions.com/contact.html#subscribe", "width": 1248, "height": 702, "thumbnail_url": "https://poster-images.ustudio.com/Ix0heukmJ7pb.jpg", "thumbnail_width": 1248, "thumbnail_height": 702, "html": "<iframe src=\"https://embed.ustudio.com/embed/Dt5qF8Z34ow2/UjyDaB8QC7IG\" width=\"1248\" height=\"702\" frameborder=\"0\" scrolling=\"no\" allowFullScreen=\"true\" webkitAllowFullScreen=\"true\" mozAllowFullScreen=\"true\"><\/iframe>\n", "ustudio_embed_url": "https://embed.ustudio.com/embed/Dt5qF8Z34ow2/UjyDaB8QC7IG"}